In commemoration of National Customer Day, PT BNI Life Insurance (BNI Life) would like to express its deepest gratitude to all customers for their trust and support.

This year's National Customer Day (Harpelnas) carries the theme “AI Makes Customer Service More Responsive and Personalized”. In line with this year's Harpelnas theme, BNI Life continues to promote innovation through digitalization developed by the company in improving business processes so as to provide speed and accuracy to serve customers with the presence of bPos digital administration services from upstream to downstream, Chatbot based on Artificial Intelligence (AI) which can assist customers in obtaining information related to products and services, BNI Life Mobile digital claim service application specifically for group customers and Microsite Plan Blife digital insurance product sales platform.

Plt. President Director of BNI Life, Neny Asriany said Harpelnas is a very important moment for us at BNI Life. Through this activity, we want to show our sincere gratitude to customers who have entrusted their protection to us.

As a form of appreciation to customers, BNI Life organized several series of activities, including Directors Greeting to meet and interact directly with customers who came to the customer care area at BNI Life Head Office, making direct visits to the homes of customers' heirs for symbolic submission of payment of sum insured from Credit Life Insurance products.

This step is a form of our commitment in ensuring customer rights are fulfilled. Not only that, as a form of appreciation to loyal customers, BNI Life also visited corporate customers. This visit shows our gratitude for the trust given by corporate customers in using BNI Life products and services.

To add to the excitement of this year's National Customer Day celebration, BNI Life also presents a cash prize promo program of up to Rp19 million for customers who purchase BNI Life individual insurance products. This promo is part of our efforts to provide added value for customers who have entrusted their insurance needs to BNI Life.

“BNI Life is always committed to continuing to innovate and provide the best service, as well as building closer and more personal relationships with each customer. Technology has developed rapidly and one of the biggest innovations that has brought tremendous change is digitalization,” concluded Neny.